Responsibilities

The Company

The “new” PerkinElmer business, a newly independent company as of March 13, 2023, is a global analytical services and solutions provider with offerings including the leading OneSource Field and Laboratory services business that serve the biopharma, food, environmental, safety and applied end markets to accelerate scientific outcomes. Since 1937, PerkinElmer has served as a trusted partner in laboratory analysis and management and today complements its service offerings with a broad portfolio of atomic spectroscopy, molecular spectroscopy, and chromatography instruments, consumables, and reagents. With a dedicated team of more than 6,000 team members, the Company serves customers in more than 35 countries. Additional information is available at www.perkinelmer.com

Purpose

This position will be responsible for utilizing PerkinElmer’s marketing automation system (HubSpot) to deploy emails, automation sequences, mange advanced lead scoring, contact database management, publish landing pages, and more across all global business units.  This global team member will work under the guidance of the Global Digital Marketing Manager to with the business units and regional teams to process incoming email and landing requests (in Workfront) to launch campaigns and build out automations.

Responsibilities

• Process and schedule incoming marketing requests for email and landing page deployment
• Build audience lists based on contact records criteria 
• Ensure campaigns are properly tagged for reporting and tracking
• Manage retention and opt-in and opt-out programs and updates
• Work cross-functionally with digital marketing, field marketing, segment and portfolio teams to ensure best practices and requirements are met
• Leverage design features to help you build strong, responsive emails, landing pages, and forms that provide personalized journeys based on a prospect’s visitor data.
• Provide ongoing analytics on performance to managers and campaign owners.
• Compile customer data through interactions with (known and unknown) people across multiple channels, including emails, newsletter sign-ups, content downloads, social media and website visits, onsite and virtual events, and more.
• Work with digital teams to conduct A/B testing of messaging to improve response and conversion rates
• Maintain the lead scoring model administration
• Tweak, revise, and optimize campaigns on an ongoing basis.
• Manage workflows to help convert prospects into leads, leads into customers, and customers into loyal customers

Basic Qualifications

• Bachelor’s degree in business, communication, marketing, or the sciences
• 5+ years of experience in B2B demand generation and marketing automation platform management

• Excellent project manager, organized and able to track multiple projects and deadlines
• Strong communication skills, written and verbal
• A can-do and win-win attitude and ability to multi-task
• General knowledge HubSpot is a plus
• Work under pressure and balance multiple priorities

EEO and Pay Transparency Statement

PerkinElmer is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics protected by applicable law. PerkinElmer is committed to a culturally diverse workforce.

The annual compensation range for this full-time position is $(80,000) to $(95,000). The final base pay offered to the successful candidate will be determined by factors including internal equity, work location, as well as individual qualifications, such as job-related skills, experience, and relevant education or training.