Sr. Field Marketing Professional
South Korea
Responsibilities
Location Guro-gu, SeoulKR Job ID REQ-053784- Fill the necessary sales pipeline to support the sales financial targets. This role is responsible for monitoring the overall pipeline and filling the marketing sourced part, to appropriate levels.
- Translate sales objectives into strategies and project plans for marketing support.
- Maintain a strong relationship and communication plan with the commercial leaders in sales and marketing along with the Applied, Food, and OneSource business units.
- Ensures their teams are performing to the top of their ability, stay on target, receive appropriate prioritization, receive necessary training, and have an open communications with their manager.
- Monitors budget and effectiveness for owned responsibilities. Develops clear ROIs around program spend and switches to most effective tactics when needed.
- Reviews digital plans and ensures execution and ROI: social, email, WeChat, ABM, and 3rd party.
- Leads the relationship with new partners and ensures a solid collaboration path.
- Execution of localized/customized global campaigns in the KOSJ region
- Maintains lead, opportunity, and attendance targets for complete yearly events list.
- Ensures the sales teams quarterly objectives include driving customer engagement, customer awareness, and new customer acquisition.
- Presents marketing plans on any required global and regional review calls.
- Engage with sales teams to coordinate and maximize impact of marketing activities
- Maintains timely field communication vehicles (Training, Internal Newsletters)
- Oversees regional new product launches, coordinating and interlocking with global teams and regional teams
- Works closely with Product Line Leaders and Sales Team on changing priorities to maximize effectiveness of campaigns and events throughout the year
- Determine sales enablement needs, and work with global marketing to develop needed tools
- Ensure field marketing activities are aligned with business objectives, messaging and corporate brand.
- The candidate will spend time in the field to develop a deep understanding of customer needs and market opportunities in target markets and with key growth products.
- Other duties as assigned
PerkinElmer is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics protected by applicable law. PerkinElmer is committed to a culturally diverse workforce.
