Marketing Director, Covaris

Covaris, a PerkinElmer Company, is a leader in sample preparation solutions across multiomics research and clinical applications. Powered by proprietary Adaptive Focused Acoustics® (AFA®) technology, our portfolio of advanced instruments, consumables, reagents, and kits for pre-analytical sample preparation deliver exceptional accuracy and reproducibility, enabling researchers to generate higher-quality data, develop novel assays, and drive breakthrough discoveries in life sciences. From academic labs to global biopharma organizations, Covaris is trusted by scientists who demand precision at every step of the analytical workflow. Learn more at www.covaris.com.

Job Summary: The position is ideal for a self-motivated individual with a broad scientific background and experience in marketing, product management, sales and/or business development, specifically with instrumentation, consumables, and reagents that enable high throughput biology. The candidate should have a high level of curiosity about our customers’ needs and be able to translate those needs into a clear and concise message to promote solutions using the Covaris technology platform. The successful candidate should be a creative and resourceful team player who excels at working across multiple departments (Sales, BD, Applications, R&D, Manufacturing, Quality, and Engineering) and with our European office. The role is multi-faceted and demands scientific understanding, market awareness and commercial expertise.

The Marketing Director's role is to identify longer term growth opportunities, determine product development priorities, describe product specifications, and shepherd approved projects through the development process and commercialization. This is an important appointment and the role will be both challenging and rewarding from a scientific and a business development perspective. Reporting to the Vice President of Business Development, Marketing, & Product Management, the Marketing Director will also work closely with Covaris’ Scientific and Technical leadership.

Key Responsibilities: The employee may be required to perform all, or a combination of the following essential responsibilities as determined by business necessity.

Strategic and Tactical Marketing

• Conduct in-depth market research to Identify and analyze the market needs and potential customer segments for new-product and systems development
• Develop and execute a comprehensive global marketing strategy aligned with Covaris' corporate objectives, portfolio priorities, and revenue growth targets.
• Develop clear customer segmentation to enable effective targeting and positioning of existing products and solutions from Covaris across all geographies and segments
• Establish measurable marketing objectives, performance indicators, and commercial impact metrics.

Product launch and branding

• Obtain and interpret product/market information via customer feedback and scientific collaborations
• Deliver on Covaris’ strategy through effective brand messaging across all channels and monitor their performance metrics Recommend/ideate, help develop new product specifications and work closely with Product Management team throughout product development cycle
• Establish, test and implement robust value propositions for each new product and solutions

Digital Marketing

• Lead the development and execution of digital marketing strategies, leveraging websites, social media, SEO, and targeted advertising to reach key audiences.
• Manage online content creation and distribution, including scientific articles, case studies, and webinars.

Tradeshows, Industry Events, and Conferences

• Represent the company at industry conferences, trade shows, and scientific meetings to promote products and build relationships with potential customers and partners

Regulatory Marketing & Clinical/Diagnostic Market Readiness

• Lead marketing strategies supporting products intended for regulated clinical and diagnostic markets, including medical devices and in vitro diagnostic (IVD) applications.
• Demonstrate working knowledge of applicable US FDA medical device and IVD regulatory requirements, including relevant product classifications, intended-use considerations, labeling, promotional claims, and commercialization requirements.

Non-Essential Responsibilities: In addition to the essential responsibilities listed above, the employee may be required to perform other non-essential functions. Employees are required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor.

Qualifications:

• Bachelor’s Degree in life or physical sciences is required; While Master’s degree in life or Physical Sciences is preferred, PhD will be a plus.
• 5+ years of progressive leadership experience in a Marketing organization
• 8-10 years of experience in a role focused on developing, launching, and leading a brand
• Experience in Marketing in the Biotech world focused on instruments, automation and consumables as well as branding products for clinical and Pharmaceutical markets will be beneficial.
• Demonstrated ability to work across multiple research disciplines such as genomics, epigenetics, proteomics
• Demonstrated strategic thinking and implementation skills; proven analytical skills with ability to translate data into actionable plans.
• In-depth knowledge of molecular biology; NGS and proteomics experience a plus.
• Experience with SalesForce is a plus.
• Critical thinking skills, excellent communication, and interpersonal skills are necessary, as well as the ability to prioritize tasks and timelines
• Up to 15% travel, primarily domestic.

Reasonable Accommodation: Covaris is committed to the spirit and the letter of the Americans with Disabilities Act. All requirements are subject to possible modification to reasonably accommodate otherwise qualified individuals.

The annual compensation range for this full-time position is $209,000.00 to $250,000.00. The final base pay offered to the successful candidate will be determined by factors including internal equity, work location, as well as individual qualifications, such as job-related skills, experience, and relevant education or training.