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Social Media Lead- REMOTE

Waltham, Massachusetts | Albany, New York | Atlanta, Georgia | Hartford, Connecticut | Sacramento, California | Springfield, Illinois | Trenton, New Jersey

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Location Waltham, MassachusettsUS Job ID JR-020557


The Social Media Lead is responsible for helping build PerkinElmer’s reputation across social channels by driving awareness, leadership, influence and engagement. This role will be responsible for elevating PerkinElmer’s global social media strategy and tactics to align with the Company’s business objectives, communication goals and industry best practices. This person will be a part of a dynamic, highly skilled social team who manages all of PerkinElmer’s social media efforts, including strategy, counsel, execution, listening, research and reporting. This position will be a trusted partner for a number of global PerkinElmer stakeholders.

Key Responsibilities:

  • Serves as a Social Media Lead for PerkinElmer’s business and regional social media initiatives by collaborating with marketing, sales, HR, customer care and communications stakeholders at all leadership levels, providing critical social counsel

  • Responsible for elevating PerkinElmer’s global external social media strategy which may include, but not limited to, the following initiatives: influencer engagement, thought leadership, awareness building, social selling, executive positioning, business campaigns

    • Leads channel and content strategy and management of multiple PerkinElmer social networks around the world. 

  • Maintain and evolve appropriate guidelines, social policies

  • Write and edit content for social media as needed and ensure alignment and consistency with brand voice across channels

  • Strategize appropriate social media metrics and measurements aimed at measuring the success of PerkinElmer’s social media strategy for corporate- and business-generated content and campaigns

  • Lead cross-business and –functional social media teams to ensure cohesion.  May include stakeholder meetings, summits, workshops, marcom training, and employee education/training

  • Responsible for staying abreast of social media trends.  Participates in the most prominent corporate social media industry associations to learn, share, and ensure progress

  • Approves exceptions to policies, escalating policy issues with long term or high cost impact.

  • Recommends department-specific policies and procedures and implements those that have been approved.

  • Additional responsibilities related to the role.

Basic Qualification:

  • 8+ years of marketing or communications experience, with 5+ years of social media experience preferably in B2B health, pharma, or biotech in an agency and/or corporate environment

  • Bachelor's Degree required, preferably in marketing, advertising, English, communications or similar.

Preferred Qualification:

  • Excellent knowledge of social publishing tools

  • Proven experience and success in key social communities

  • Success at leading cross-functional and –business teams

  • Proven ability to write concise, attention grabbing copy for a variety of audiences that conveys key messages and is brand-appropriate.

  • Self-motivated with a positive attitude.

  • Proven and effective verbal and written communication skills

  • Ability to establish clear directions based on objectives, communicating well with others on the progress of work and results.

  • Excellent project/time management skills and the ability to work juggle multiple tasks and priorities as well as strong follow-through.

  • Solid team player; a self-starter, highly motivated and the ability to take initiative.

Travel Requirements

  • Travel requirements may be 20%

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PerkinElmer is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics protected by applicable law. PerkinElmer is committed to a culturally diverse workforce.

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