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Director of Global Digital Media - REMOTE

Waltham, Massachusetts | Albany, New York | Annapolis, Maryland | Atlanta, Georgia | Augusta, Maine | Austin, Texas | Boston, Massachusetts | Carson City, Nevada | Concord, New Hampshire | Dover, Delaware | Harrisburg, Pennsylvania

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Responsibilities

Location Waltham, MassachusettsUS Job ID JR-030210

Would like to wake up every day to a job that doesn’t just sell products, but has the protentional to improve the quality of life for millions of people worldwide every day?  

PerkinElmer Informatics (PKI), the global leader in scientific analytics SaaS solutions, is seeking a seasoned Director of Digital Media with significant media planning experience in a critical role on our Global Media team. You will manage a team of 10-15 people between PerkinElmer and our agency stakeholders making you a significant contributor to PerkinElmer’s digital audience campaign strategies and will be the global lead for the creation and management of digital media, audience research & strategy of your assigned audiences, including the effective communication of our global media strategy driven through regional and agency teams for local execution, providing guidance on the role of media and proposed channel mix, as well as messaging guidance across the funnel stages.

You will also help us enhance customer and prospect engagement to achieve pipeline growth objectives, attract and convert qualified leads, and implement a digital account-based marketing strategy. You will work closely with product management, field marketing, and a wider marketing ecosystem including Customer Success and Marketing Operations colleagues to create an integrated digital marketing strategy, delivering on digital tactics that are optimized to drive pipeline/revenue growth. This is a fully remote opportunity!


Primary Responsibilities (Essential Functions):

  • Superior media planning skills with a strong operational spirit to help build the systems and reporting that trackers and reports out success.
  • You must be able to think strategically about the business, always thinking through how your decisions integrate with broader product, business and marketing strategy.
  • You will integrate into an incredibly smart group of people and will take an active part in building and innovating on our eCommerce media practice. Your advanced media planning skills are a critical front-line interface with business stakeholders and must be adept at translating your strategic media goals into actionable campaigns and media recommendations.
  • Develop and present strategic, omni-channel media plans that meet business objectives.
  • Manage the day-to-day planning and implementation activities.
  • Demonstrate a clear understanding of our client landscape, competitors and B2B media marketplace
  • Understand buyer personas, roles in purchase decisions, and media intersection with their content consumption
  • Prior client/management presentation experience
  • Perform campaign analysis directly relevant to optimization and/or planning and buying decisions. Contribute to campaign analytics and insights development.
  • Take ownership over spec sheets, IO process, and billing reconciliations. Present media plans, reporting and thought leadership to business stakeholders. Aid in the development and presentation of media POV's.
  • Remain well-informed of the overall media marketplace inclusive of new opportunities and best practices.
  • Maintain accurate budget control and flow of media activity through periodic analyses and projection reports. Prepare media authorizations per approved plans/project requests. Maintain billing and budgeting process.

Additional Responsibilities:

  • Recruitment: PerkinElmer Informatics hires employees who are on the constant lookout for the best talent to bring on board, helping PerkinElmer to build one of the best companies in the world. Will be responsible for agency management, strategy and performance.
  • Other duties as assigned.

Basic Qualifications:

  • Bachelor’s Degree AND
  • 7+ years' global agency or Fortune 500 experience in Global Media with at least 5+ at the director level AND
  • Experience with data analytics and market research
  • A minimum of one year of experience managing a team

Preferred Qualifications:

  • Preferred 2+ years working in a scientific or B2B direct sales environment
  • Prior experience in the scientific, Software and SaaS industry is a plus
  • BA/BS degree in marketing.
  • Data analytics and market research skills required.
  • Advanced knowledge of Microsoft
  • Experience with the following tools:
  • Strong decisive leadership qualities and someone who is comfortable driving strategic, global media plans and projects and leading across functional teams with limited oversight.
  • Deep knowledge in digital media and cross-channel media planning at a progressively higher experience. Proven ability to understand and leverage the unique capabilities of each channel to form a cohesive media strategy for assigned audiences and campaigns.
  • Prior background in product marketing processes, measurements, KPIs and executing programs.
  • Ability to proactively identify and solve business problems using media strategy expertise.
  • Mentor and coach junior team members who support media strategy and manage agency execution.
  • Effective communicator (written and verbal) who can effectively express one’s ideas and motivate and influence cross-functional teams to drive progress
  • Proactive thinker with a bias for action and sense of urgency, seizing opportunities to make shifts that will drive material improvement and deliver customer value
  • Proven ability to leverage research to understand audiences: what they need, key challenges, media habits, etc., and apply this knowledge in the form recommendations (journeys, design, offers, messaging, web experiences and content requirements)
  • Proven ability to be detail-oriented and drive cross-functional projects to completion, on deadline
  • You have a collaborative appetite to bring people together.
  • You are team builder and helps take work out of silos and puts them into a group/team context.
  • Lead global media strategy development, from campaign planning to client recommendations
  • Create omni-channel and digital strategies for global briefs, ensuring that recommendations and decisions are consistent with PerkinElmer’s global and regional KPIs
  • Lead discussions with regional agency leadership on all planning efforts, channels and timelines, ensuring there is full transparency and clarity
  • Convey marketplace insights and competitive knowledge to the global planning process, injecting insights into all client discussions and ensuring all angles are considered
  • Experience developing rich audience insights, working with fifirst-partynd syndicated resources
  • Lead competitive analyses and derive insights to inform investment strategy and identifying white space opportunities
  • Advanced knowledge of Microsoft Excel.
  • Strong written and verbal communication skills.
  • Can take complex ideas and concepts and simplify them to advance your ideas.
  • Experience planning, buying, and executing dynamic digital media plans.
  • Experience with third party ad serving technology.
  • Excellent business planning and presentation skills. A data storyteller who can influence others and build consensus.
  • Competent analytics experience a huge plus to assist with data gathering projects and dashboard builds that enable continuous learning

Our Leadership Principles

  • Admit mistakes and shortcomings 
  • Deliver results 
  • Disagree and commit 
  • Obsess over customers 
  • Rely on work ethic 
  • Show empathy 
  • Sweat the details 
  • Think and communicate clearly 
  • Unite around the mission 
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PerkinElmer is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics protected by applicable law. PerkinElmer is committed to a culturally diverse workforce.

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