Sr.Digital Marketing Specialist
ResponsibilitiesLocation Shanghai, ShanghaiCN Job ID JR-014554
The Sr. Digital Marketing Specialist is a highly motivated, creative individual with experience and a passion for digital marketing. Responsible for delivering a wide range of projects to a high standard including webinar, social media, email, and data analysis. Serve as the marketing specialist for digital campaigns, work closely with segment to develop creative, as well as scheduling/organizing resources & deploying campaigns, as needed.
Primary focus on webinar, digital performance analysis and recommendations for optimization, Knowledge of and experience with digital channel performance analytics and reporting is a plus.
Roles and Responsibilities:
- Work closely with segment team and mange vendor to deliver more attractive content, and stay up to date with the latest social media practices
- Work with segment team for webinars and online campaigns across social media or PerkinElmer owned media channels with the aim of raising brand awareness and leads nurturing
- Measure, track and report performance metrics of all digital campaigns and channels against ROI and KPI goals
- Release newsletter and email campaign for branding engagement and leads generation, manage and enrich email database
- Explore new digital channels/ platform to maximize marketing impact
PerkinElmer is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics protected by applicable law. PerkinElmer is committed to a culturally diverse workforce.
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