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Local Marketing Manager

Shanghai, China

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Responsibilities

Location Shanghai, ShanghaiCN Job ID JR-018541

根据公司战略,结合职责区域内市场和业务情况,制定并实施区域市场计划。 在战略市场部产品推广策略指引下,结合区域市场和业务情况,制定、组织并实施有效的市场营销推广活动。

在区域内通过开展市场调研、竞争分析等来获取行业及产品信息,了解市场变化动态,掌握区域内相关竞争产品推广计划,及时向销售/市场部提供反馈,根据调研和市场分析数据,制订和调整相关策略并及时更新产品的竞争策略与竞争信息。

与医院临床医生建立业务关系,根据用户情况,计划、制定和组织合适合理的市场学术活动,不定期举办科室会以宣传产品核心价值,组织、参与区域内学术推广活动,提升临床医生的产品认同,提升临床应用机会,协助经销商进行临床推广并促进销量提升。

在区域内开发专家资源,建立KOL专家资源库,管理和协助各大区对于key account & KOL的开发和维护;不定期拜访专家,维护专家关系。

协助区域内销售开展所负责产品的招投标工作,提供重要参数负责区域内销售人员和经销商等的产品技术应用的培训和维护工作,帮助区域内销售、经销商了解产品。同时根据产品数据信息,向销售提供必要的销售工具和产品材料掌握区域销售状况,开展区域市场汇报工作,收集和分析市场和医院数据, 通过市场报告和业务数据分析工等,对区域销售提出建议并提供市场支持。

持续监控地区推广产品的临床检测量变化,分析问题并制定对策,不断提升区域临床检测量。 对接中央市场部、售后服务、MA、渠道等supporting的策略和计划的执行;

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PerkinElmer is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics protected by applicable law. PerkinElmer is committed to a culturally diverse workforce.

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