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Territory Sales Manager - Nexcelom UK

Seer Green, United Kingdom | Cambridge, United Kingdom | London, United Kingdom | Oxford, United Kingdom

As a worldwide pioneer of scientific technologies, we provide our customers with advanced detection, imaging, software and services solutions. And it takes a motivated, highly skilled Sales team to make sure those tools get in the hands of the people we can help. Add your consultative approach and experience selling capital equipment to our team, driving product and service transactions to achieve success – and better the world.

Success Profile

We have found that the following traits and attributes help lead to a successful future in sales at PerkinElmer.

  • Good Listener
  • Strategic
  • Problem-solver
  • Mediator
  • Results-Driven
  • Quick-thinking


*Rewards may differ based on the location.

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Location(s) Seer Green, United Kingdom, Cambridge, United Kingdom, London, United Kingdom, Oxford, United Kingdom Status Regular Job ID JR-027620

Nexcelom Bioscience, a PerkinElmer Company, is a developer and marketer of image cytometry products for cell analysis in life science and biomedical research. Products range from cell viability counters (Cellometer) to high throughput microwell image cytometry workstations (Celigo), used in thousands of research laboratories in academic institutes and biotech companies. The company contributes to the life science industry through innovation and expertise in the science of cell counting.

Purpose and Scope

Nexcelom Bioscience is seeking an experienced Territory Sales Manager with a biology background to drive instrument sales growth, develop new business opportunities and relationships, and provide excellent customer technical support within South East UK and wider UKmainland. 

This position is ideal for a “hunter” salesperson who craves autonomy in their day-to-day activities, wants to exercise their creativity in the implementation and execution of new sales and marketing activities, and enjoys working as part of a larger regional team to achieve regional and national sales goals. 

The person in this position will manage the sales process in their territory from early account development, marketing and prospecting, to arranging and completing a successful product demonstration, to sales close, post-sale installation and training, and follow up support activities with the assistance of inside sales staff and a local Applications Scientist. 

In addition, this person will identify, develop, implement and manage additional channels to market, further creating maximum coverage of the assigned territory.

The ideal candidate will have laboratory equipment sales experience with a history of achieving or exceeding sales goals and laboratory work experience in biology, bioengineering, or a related field. 

Key Responsibilities:

  • Develops and executes strategies to exceed target sales/revenue quota

  • Provides accurate forecast information for the business

  • Manages existing customer relationships and identifies new opportunities to build sales pipeline; lead generating activities may include cold calling and trade show attendance

  • Understand potential customer’s research goals to successfully positions products to meet customer needs in a competitively-differentiated fashion; effectively communicates value proposition to minimise discounting

  • Manage sales funnel process (identify, contact, present, negotiate, close) and record activities, opportunities, contacts etc. in the company CRM system.

  • A Hunter who understands customer needs and can map our products value proposition to those needs.  Understanding of landing and expanding our customer base. 

  • Work within a team environment to collate materials for the customer including technical data and ensure there is a line of communication with the applications team

  • Uses strong interpersonal skills to develop and maintain customer relationships & demonstrate the concept of key account management

  • Attendance at key conferences, trade shows and symposia, when required

  • Organise and execute, either personally or through a FAS, technical customer presentations, demonstrations and/or proof activities that addresses customer’s needs, questions, and concerns with the aim to win business

  • Report projected sales using company templates in a timely and accurate manner

  • Generation of detailed countrywide and account wide maps to ensure a focused business approach to the markets

  • Contributes to marketing and application development activities

  • Communicate market trends, industry news, product information and ideas to marketing

  • Contribute to and communicate with the regional team to share insights, achievements, best practices and learning opportunities

  • Stay updated on all relevant procedures and processes (SOPs) linked to the role as defined by Nexcelom. The employee is also responsible to report back to management if these processes need to be updated.

  • Report and document relevant information on customer activity in information managements systems and to other functions within Sales & Marketing department.

  • Address client queries/complaints within ISO standard processes

  • Administration as required, e.g. quotations, monthly reports, prospects/pipeline report, daily meetings

  • Other tasks as assigned by senior management


  • B.Sc. or higher degree with lab experience in cell biology, immunology, molecular biology, biochemistry, bioengineering or related field and relevant work experience may be considered.  Advanced degree would be a plus.

  • Demonstrated results in exceeding sales target consistently in Life sciences.  Focus on Capital equipment and consumables preferred.  Drive & dedication to become an expert on company products, customer needs, and market competition

  • Ability to interact at multiple levels in the life sciences with a strong focus pharmaceutical, and biotechnology communities.

  • Strong written and verbal communication skills; person in this role will be able to clearly communicate complex information to customers and colleagues

  • General knowledge of cell-biology and biochemistry processes, as well as familiarity with aspects of microscope imaging, flow cytometry, image analysis and customer drivers, cell-based assays is a plus.

  • Experience in the following areas is considered a plus: cell biology, cell culture, flow cytometry and cell-based assays.

  • Experience within Life Science industry, preferably with analytical platforms.  Previous Capital equipment sales experience.

  • Good analytical skills and the ability to understand customer problems and move the problem toward solution

  • A self-starter, Hunter, a learner with high integrity always focused on our customer.

  • Well-organised; capable of managing multiple tasks and keeping detailed records

  • Flexibility to travel and work additional hours if needed

  • Ideally based in the Southeast of UK, golden Triangle – Cambridge, Oxford, London. Territory focused in the Southeast UK.  Opportunity to broaden to northern UK 

  • Travel is approximately 50-75%, within the assigned region.


PerkinElmer is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics protected by applicable law. PerkinElmer is committed to a culturally diverse workforce.

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