Responsibilities

Brand Development & Stewardship

• Support the creation and roll-out of the OneSource Life Sciences master brand and sub-brand architecture.

• Partner with leadership on the brand narrative, value messaging, positioning, and visual identity.

• Ensure brand consistency across all business units, marketing channels, and customer-facing materials.

• Manage the development of brand guidelines and enable cross-functional teams to adopt them.

Website Creation & Launch

• Oversee the end-to-end build of the new OneSource Life Sciences website, including content, structure, user experience, and vendor management.

• Coordinate internal SMEs (labs, PF, technology solutions) to supply accurate content and proofing.

• Ensure the website reflects the new brand, showcases our capabilities clearly, and supports lead generation.

• Manage launch timeline, testing, QA, and post-launch optimization.

Marketing Strategy, Campaigns & Execution

• Support the annual marketing plan for brand awareness, customer retention, and account growth.

• Develop and maintain sales collateral, capability decks, case studies, and customer-facing content.

• Partner with sales, account management, and operations leaders to understand market needs and create relevant materials.

• Manage general marketing requests from across the organization with clarity and prioritization.

• Assist in development of digital campaigns (email, web, social) to drive awareness and demand.

• Track performance metrics to support continuous improvement.

Account-Based Marketing (ABM) Support

• Work with the VP, Marketing & Strategy to operationalize the ABM strategy for top-tier accounts.

• Build targeted content, messaging, and materials tailored to strategic clients and verticals.

• Coordinate with sales and account teams to understand account goals, decision-maker needs, and buying journeys.

• Manage ABM deliverables such as personalized microsites, targeted campaigns, executive briefings, and customer value stories.

• Partner with analytics teams to measure engagement, track movement across the account lifecycle, and report on campaign impact.

• Ensure ABM programs reinforce the new brand and support long-term customer relationships.

Cross-Functional Collaboration

• Work closely with Project Farma, Lab Solutions, and Technology Solutions teams to unify messaging.

• Collaborate with HR, legal, and corporate marketing teams to ensure alignment and compliance.

• Support event marketing for conferences, summits, and customer engagements.