Product Manager - Automation
Mountain Lakes, New Jersey
ResponsibilitiesLocation Mountain Lakes, New JerseyUS Job ID JR-026332
This role will be responsible for supporting an extensive line of laboratory automation solutions that optimize performance and the evaluation of diagnostic assays. The Product Manager will support the sales force and customers and improve the market awareness of EUROIMMUN automation instruments in an effort to increase sales and profitability of the organization. A variety of marketing functions are expected to focus on downstream marketing activities; however, upstream responsibilities will increase over time. Duties are not limited to those listed below and will be adjusted as appropriate.
Please note this hybrid work arrangements will be considered.
JOB SUMMARY & RESPONSIBILITIES:
Develop and expand one’s technical knowledge necessary for product support and customer interaction
Support sales force and customers with updated materials and communications on an ongoing basis Inform the Sales organization routinely with product updates and develop product promotions and collateral materials
Develop marketing materials including brochures, trade advertising, training manuals, and show materials. Maintain an FDA compliant database
Establish market analysis to support the overall Marketing Plan: Market analysis including competitive landscape, PEST (Political, Environmental, Social and Technological), SWOT (Strengths Weaknesses, Opportunities, and Threats)
Responsible for carrying out traditional Marketing deliverables, updating of website events, press releases for social media and printed ads, e-mailers, product positioning, promotional strategies, and review of support materials
Coordinate tradeshows and conventions Identify and research new sales targets to provide to the sales team
Maintain and update CRM system and create analytics reporting for sales leadership
Manage advertising and promotional plans in support of the product line strategy
Remain informed about the market, competition, and the environment.
Act as an information resource to all functional areas
Partner with key customers throughout the country and lead marketing collaborations
- Bachelor's Degree
5 + years of experience in medical capital equipment or laboratory automation.
5 + years years in Product Management in the medical device or clinical diagnostics field
- MBA is strongly preferred.
Demonstrated track record of managing products including meeting revenue and profit objectives.
Requires a high level of analytical skills and the ability to think strategically and translate into effective tactics.
Must be able to use these skills to solve complex problems.
Ability to understand complex medical procedures and engage in in-depth technical conversations with physicians, staff and key opinion leaders regarding medical procedures and proper product usage. Is seen by physicians, staff and others as knowledgeable and credible.
Proficient in Microsoft Office applications.
Ability to work on multiple projects simultaneously and be flexible enough to change priorities with short notice when necessary.
Must possess excellent interpersonal skills and an ability to relate well with Sales, Scientific Affairs and other internal colleagues.
Must be able to work independently with minimal direction.
Must exhibit strong teamwork and be adapt at working cross-functionally.
Approximately 20% travel to outside meetings and conventions as needed.
PerkinElmer is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics protected by applicable law. PerkinElmer is committed to a culturally diverse workforce.
Featured JobsView All of Our Available Opportunities
Recently Viewed Jobs
“PerkinElmer has empowered and provided me the opportunity to learn and grow with the company. Every success is celebrated at PerkinElmer. I contribute every success to my supportive mentors and my team, the best that I have got in my entire corporate years. The sense of belongingness and respect for each other gave me a deeper meaning of what a family truly means. At PerkinElmer, I have found my family.”
“PerkinElmer is, by essence, a truly ethical company and I feel myself supported and valued. It is great to work in a place where my personal values match the company´s values, and that is PerkinElmer for me”