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Digital Marketing Specialist - Nexcelom

Lawrence, Massachusetts

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Responsibilities

Location Lawrence, MassachusettsUS Job ID JR-027204

Responsible for the execution of lead generating electronic marketing promotions to effectively engage targeted audiences. Uses prospect databases and demand generation/marketing automation technology to achieve objectives. Applies deep understanding of company’s products, the competitive industry and company posture in the marketplace in responses to inquiries. Directs qualified leads to sales team for appropriate follow-up and close. Creates reports and performs analyses from outreach/response tracking vehicles including email, website response/inquiries, social media and direct messaging; may be responsible for tracking marketing contributed revenue. Analyzes results of promotions and makes recommendations to refine efforts to better generate product demand.

  • Set up, schedule and deploy campaigns, working within Salesforce.com and Eloqua to set up campaign codes, automation flow, and related data for email campaigns

  • Manage, execute and track email marketing campaigns, landing pages and forms to support digital advertising and marketing outreach

  • Monitor, analyze, and report on email performance to drive insights for optimization opportunities and to improve performance benchmark

  • Manage social media channels by creating, scheduling and tracking engaging content for regular posts on LinkedIn, Twitter, Facebook, and Instagram

  • Manage video content on the YouTube channel

  • Coordinate paid media activities across third party advertising, social and Google AdWords / SEM

  • Manage the agency relationship (CG Life) for search engine marketing (SEM)

  • Keep up to date with the latest trends for digital marketing across email, SEM, social media, and paid media

  • Make recommendations on how to optimize digital marketing activities for improved performance and in alignment with channel best practices

  • Partner with the Marketing Communications Content specialist to create compelling demand generation content and offerings mapped to buyer personas and buying cycles

  • Partner with Product Marketing Specialist and Graphic Designer to create digital marketing collateral (e.g. content for our website, homepage features, digital ads, landing pages, emails, etc.) to drive engagement and lead generation.

Basic Qualifications

  • Bachelor’s degree in Marketing, Business or related field

  • 0-2 years of experience in Digital Marketing (Life Sciences industry preferred)

Preferred Qualifications

  • Hands-on experience with the following tactics: SEO, SEM, Social Media, Content Marketing Email Marketing, and Marketing Automation

  • Experience with email marketing tools - Salesforceand Eloqua preferred

  • Superior written and verbal communication skills

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PerkinElmer is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics protected by applicable law. PerkinElmer is committed to a culturally diverse workforce.

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