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Social Media Specialist

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    Location(s)
  • Hopkinton, MA

Status Regular Job ID JR-010476 Recruiting Region Americas

Purpose

Are you passionate about helping to create healthier families, improving quality of life, and sustaining the wellbeing and longevity of people globally?  If so, PerkinElmer has an incredible opportunity that will allow you to have a direct impact on how PerkinElmer communicates and supports key activities across the diagnostics, life sciences, food and applied markets.

The Social Media Specialist will play a critial role in helping PerkinElmer drive major social media initiatives through writing, posting, analytics, research and consulting to optimize a variety of social media strategies. This role will require strong writing and analytical skills and a profound knowledge of social media channels and best practices.  This person, who will be an integral part of the Corporate Communications team, will liaise with multiple stakeholders and colleagues to implement PerkinElmer’s social program to drive our reputation.

Key Responsibilities

  • Manage the end-to-end content journey in our corporate social media channels. This includes: posting, promoting and targeting paid and organic content
  • Interact and collaborate with fellow employees in a positive, proactive, and productive manner to create target audiences, provide counsel on content promotion, edit content for brand voice in social, and help write content when needed
    • Work with legal and regulatory teams when necessary to ensure content is compliant
    • Reconcile advertising accounts
    • Support ad hoc initiatives, such as quizzes, polls, one-off campaigns and A/B testing
  • Work closely with Global Social Business Leader and other stakeholders on global social media projects and initiatives
  • Monitor and respond to engagement on all corporate social media channels
  • Optimize our use of social media tools
  • Support employee advocacy efforts across a variety of markets and regions  
  • Stay abreast of industry updates and keep global teams informed
  • Assist Global Social Business Leader in researching potential channel expansions
  • Train stakeholders on proper processes, procedures, best practices around social content
  • Work with the team to monitor conversations happening around strategic growth areas and direct issues and opportunities to appropriate stakeholders
  • Research content in the news through our listening tool to find timely and relevant curated content that aligns with our social media content strategy
  • Attend 1 to 2 social media conferences per year to keep skills current and learn ever-evolving best practices

Education and Experience Requirements

  • At least 5 years of social media experience preferably in B2B health, pharma, or biotech in an agency and/or corporate environment
  • Bachelor's Degree required, preferably in marketing, advertising, English, communications or similar
  • Able to collaborate across functions, businesses and regions
  • Experience working with executive level stakeholders
  • Paid social media experience
  • Strong writing ability
  • Adept at social media analytics
  • Understanding of global event strategies and best practices
  • Continuously up-to-date on social media best practices
  • Excellent project/time management skills and the ability to work juggle multiple tasks and priorities as well as strong follow-through
  • Solid team player, proactive, positive attitude
  • Solid Microsoft Office (Word, Excel, PowerPoint, Outlook) skills required

Apply Now

PerkinElmer is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics protected by applicable law. PerkinElmer is committed to a culturally diverse workforce.

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