Product Marketing Manager, Horizon Services
United Kingdom
Responsibilities
Location Cambridge, CambridgeshireGB Job ID JR-031032Job Title: Product Marketing Manager, Services
Reports into: Marketing Director, PerkinElmer Life Sciences Segment and Horizon Discovery
Location(s): Cambridge, UK
We are looking for a Product Marketing Manager to join our marketing team to support our Horizon Discovery Services business.
Responsibilities include:
- Develop and lead the strategy for product launches by developing and delivering multi-channel launch plans in alignment with the business strategy
- Create product positioning, value propositions and messaging that resonate with the target audience, working in collaboration with product management
- Lead and coordinate the creation of relevant promotional content including website, white papers, blogs, technical articles, application notes and flyers that address the buyer journey
- Develop an in-depth understanding of the target personas, buyer journey, product portfolio, market trends and competitors, and champion the product portfolio across the marketing eco-system
- Manage the development and delivery of the content marketing plan to support the marketing campaigns working with internal and external content specialists and writers as required
- Define strategic direction for Website; and create and optimize website content to provide an engaging user experience that supports the buyer journey
- Work in partnership with the Channel Managers to ensure the strategic programming is supported through the execution of digital marketing activities including email, nurture programs, search marketing, digital advertising; and offline activities such as events
- Supply stories and content for PR and social media
- Communicate marketing plans and campaigns with internal stakeholders as appropriate
- Analyze and report on marketing performance and use findings to drive continuous improvement
- Manage allocated budgets and report regularly on spend and programming performance
A successful candidate will …
- Have strong strategic and business acumen
- Have experience of supporting product launches
- Be able to create value propositions and messaging strategies
- Focus on customer needs and want to deeply understand customers’ buying journeys
- Be comfortable working with technical and scientific colleagues
- Have strong project management skills
- Be able to work effectively with peers and stakeholders across the organization
- Have the ability to translate quantitative data into actionable recommendations
- Be able to work in a complex environment
- Champion new ideas and initiatives
Qualifications:
- Minimum 7-10 years product or portfolio marketing experience
- Bachelors or Masters Degree in Biology
- Experience of working across the marketing mix including online and offline channels
- Experience working in life science or related market required
- Excellent written and verbal communication skills
- Experience of Salesforce.com and marketing automation systems desirable
Travel Requirement: Some travel to conferences/tradeshows, sales meetings and customer sites. Domestic and some International may be required.
PerkinElmer is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, or veteran status or any other characteristics protected by applicable law. PerkinElmer is committed to a culturally diverse workforce.
